Multi- Chamber Build Your Business Series - Customer Journey Mapping

Description

Customer Journey Mapping
Multi-Chamber Nine Week " Business Builder" Series 
Guest Speaker: JOHN M. BEAMAN, MBA
MCGRAW COUNCIL FOR SMALL BUSINESS

According to LGE Consulting, for the first time in American history, we are in a 6Geconomy, meaning our economy has six different generations taking active roles in our economy. Our modern economy has shifted greatly, especially over the last year, and it is no longer safe to adopt a "build it and they will come" model. Small businesses must understand how their customers come to hear about the business, what motivates them to buy, and what makes them come back. In this presentation, we will discuss the concept of customer journey mapping and explain how small businesses can use this tool to grow their businesses and thrive in our modern economy